What shipped, dated.

Market Explorer at cobay.ai/market — curated D2C benchmarks you can explore by category, free and ungated.

All three plan prices are now published on the pricing page — Starter $0, Growth $99/mo, Scale $499/mo — with a full plan comparison table and an ROI calculator. No "talk to sales" to learn a number.

A rebuilt homepage with scroll-driven reveals and a clearer story — fully static-friendly and respectful of reduced-motion settings.

Dedicated Terms of Service and Support pages, so every policy is one click away.

Staff access to customer personal data is now audit-logged — part of meeting Shopify’s Protected Customer Data requirements.

Finalized privacy policy and merchant Data Processing Agreement (DPA) published — no more draft banners.

The official cobay brand kit is live across the site and app, including the new "C" mark.

Faster first paint on every marketing page — critical CSS now ships inline with the prerendered HTML.

cobay is now in closed beta — join the waitlist at cobay.ai/waitlist and we’ll invite brands as spots open.

Try the agent right on the homepage: an interactive hero demo plus an ROI calculator that estimates what cobay is worth for your store size.

Billing dashboard groundwork: plan management UI is in place ahead of Shopify Billing going live.

Performance hardening across the hottest code paths, preparing cobay to onboard at scale.

Accessibility pass: status colors and form-input borders now meet WCAG AA contrast.

Cross-session and cross-device memory: when a shopper identifies themselves, cobay connects their past conversations — on their phone, laptop, or a new browser — into one customer memory.

Shopify integration: OAuth connect, automatic catalog sync, live order lookups, and webhooks that keep everything current.

The storefront chat widget: one line of code, streaming replies, themed to your brand, built accessible from day one. Replies render with bold, links, and lists for easy skimming.

The agent itself: answers grounded in your catalog and knowledge via semantic retrieval, with per-customer memory.

The merchant dashboard: conversations, analytics, agent settings, and an escalations queue for clean human handoff.

Sign in with Google or a one-time email code — no passwords required.

Rate limiting, hardened error handling, and signed widget session tokens.