NewThe D2C Market explorer

One AI agent that sells and supports your Shopify store.

cobay recommends products, saves carts, and answers every where’s-my-order — from one shared memory of each customer. Grounded in your real Shopify data. Live in minutes.

No credit card. No flows to build. Connect Shopify and go.

Nilaa · your store’s agent live
Ask Nilaa a question

In closed beta with D2C brands on Shopify — built for stores like yours

BeautyWellnessApparelHomeFood & BeverageAccessories
The one brain

Every other tool runs two bots. cobay runs one brain.

The context that helps someone buy is the context that helps them after — and the one that brings them back.

01 · Chose

"Which one for sensitive skin?" cobay recommends the right serum and closes the sale.

02 · Asked

"Where’s my order?" Same agent, same memory — it already knows who they are.

03 · Reordered

It remembers the skin concern that closed the sale — and brings them back to buy again.

Why cobay

Sells. Supports. Remembers. Protects. In minutes.

Sells like your best rep

Recommends the right product, builds the bundle, rescues the cart.

Supports like your best CX lead

Instant where’s-my-order, returns, and shipping — from real order data.

One brain, whole journey

It remembers. Sales context and support context are the same context.

Built to protect your brand

Grounded answers only, your voice, hands off to a human when unsure.

Live in minutes

Connect Shopify and cobay learns your catalog, prices, and policies.

The single number that matters

Your dashboard shows exactly what cobay influenced and resolved — in dollars, not vibes.

Proof you can check yourself, every month — not marketing math.

The Guardrail Layer

AI you can actually trust on your storefront.

The fastest way to lose a hard-won customer is a confident, wrong answer. Every cobay reply passes through the same three gates.

01

Grounded answer

02

Confidence check

03

Human handoff

  • Never invents

    No made-up orders, prices, or stock. If it’s not in your data, it doesn’t say it.

  • Your voice, your rules

    Trained on your catalog and policies, speaking in your brand’s tone.

  • Knows when to hand off

    Low confidence or an upset customer? It routes to a human — cleanly.

Illustrative example

Can I get a refund on a final-sale item?
Final-sale items aren’t refundable per your policy — but I don’t want to get this wrong for you. Let me bring in a teammate.
confidence: grounded in policyhanded off to Maya
Setup

No flows. No scripts. Three steps.

01

Connect Shopify

One click. cobay securely reads your catalog, prices, inventory, and policies.

02

It learns your store

Auto-ingestion — "cobay just learned your 214 products." No flows, no scripts.

03

Go live

Paste one line of code. Your agent starts selling and supporting instantly.

Compare

How cobay is different.

CapabilitycobaySupport botsTwo-bot stack
Answers support questions
Actively sells & recommends
One shared memory across bothpartial
Shopify-native, grounded data
No flows to build
Live in minutes, self-serve
Pricing

Three prices. Published right here.

No per-resolution meter. No “talk to sales” to learn a price. Billed through Shopify.

Starter

$0

free forever · 500 conversations/mo

Core sell + support. See revenue in your first week.

Most popular

Growth

$99/mo

14-day free trial · 10,000 conversations/mo

Higher caps, brand customization, analytics.

Scale

$499/mo

14-day free trial · unlimited conversations

Priority handoff, advanced memory controls, SLA.

ROI

See what one brain is worth to your store.

Drag the sliders to your numbers. cobay estimates the revenue it can influence and the support cost it can take off your plate — every month.

$500,000
$50,000$5,000,000
3,000
10020,000

Assumes ~3% of GMV influenced by recommendations and cart recovery, 65% ticket deflection at roughly $5/ticket, and ~6 minutes saved per deflected ticket. Conservative D2C benchmarks.

Revenue influenced / mo

$15,000

Support cost saved / mo

$9,750

Support hours saved / mo

195

Annualized revenue influenced$180,000

Estimate based on typical D2C benchmarks — your results will vary.

Your store’s one brain is one line of code away.

Transparent pricing, published to the dollar — free to start, billed through Shopify, cancel anytime.